Advertising tags let you track ad performance on specific elements in your publication. You can add tags to the following elements:
Hotspot (all types)
Native video element
YouTube plugin
Vimeo plugin
Audio plugin
Page (when the entire page is an ad)
Sign in to your account and open the publication in Edit mode.
Click on the element. The Tags section will appear in the right toolbar.
Click Add advertising tags.
Enter a new tag (previously used tags appear in the dropdown) and click the + button.
Click on the tag to confirm it, then save the changes in the editor.
To check Advertising Analytics for all ads from a publication in one place, go to the Advertising Analytics section in Analytics.