The Performance Stats section of campaign statistics provides general information on your campaign's effectiveness.
To find the Performance Stats, follow the steps explained in the Get started with campaign statistics article.
The section includes the following data:
Open rate: The percentage of people who opened your email out of those who received it. Two types:
Unique opens: The number of recipients who opened your email.
Total opens: The total number of times your email was opened, including multiple opens by the same recipient.
Click rate: The percentage of people who clicked a link out of those who received it. Two types:
Unique clicks: The number of recipients who clicked on a link.
Total clicks: The total number of link clicks, including multiple clicks by the same recipient.
Click-through rate: The percentage of recipients who clicked a link out of those who opened the email.
Successful deliveries: The number of people who received your email.
Bounces: The number of people whose email couldn't be found.
Unsubscribes: Quantity of subscribers who opted out of the email list.
Spam reports: The number of people who reported the message as spam.
