The Video and Audio performance section in Analytics shows playback data for embedded videos and audio files.
Navigate to Analytics on the left sidebar.
Use the dropdown on the right to select Behavior, then go to Video and Audio performance.
Apply the main filters:
Select the collection name.
Specify the date range (default: last 7 days).
Note: Enter a reader's email in the Reader field to filter for a specific person. You can also use filters and segmentation for in-depth data.
Choose the Primary Dimension: Video (default) or Audio.
Optionally add a Secondary Dimension.
Review performance metrics:
Total Plays: Total number of plays of the video/audio.
Unique Plays: Number of readers who played it at least once in the date range.
Avg. Play Time: Average play time per reader.
Total Play Time: Total play time during the date range.
Length: Duration of the video/audio.
Avg. Completion Rate: Average percentage of readers who complete the full video/audio.